White Rabbit

visual identity

A rebrand for a beloved homemade milk candy company, White Rabbit, selling different flavors of milk candies. It's not only a milk candy, white rabbit is more of a symbol that carries so many Chinese's memories. Their products becomes hybrid since 2016, they tries different types of products such as lip balms and milk teas. So they need a new face to show their target audience, younger generation,that they evolved from time to time. That's how I came up with the idea of rebranding the White Rabbit.

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